Utrecht City Theatre: Creative Process of Logo & Brand Identity Design

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Edenspiekermann

Who

Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together.
For whom

As a visitor, you want to be surprised, touched, made to laugh, or inspired to think. As a performer, you want to achieve that with the audience. Excitement, emotion and reflection are what drove our development of a custom typeface and logo.

The theatre wants to appeal to a wide-ranging audience: visitors, performers and employees.
Key brand values

Excitement, emotion and reflection

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