With a great track record in music, events branding and designing high quality books, Form is celebrating 21 years as one of London’s most vibrant studios

Who would be your ideal client? It’s a question designers often ask themselves. Paula Benson and Paul West, founders of Form are no different. One day in 2010 Benson sat down, opened her notebook and gave it some thought. What she jotted down was: ‘Rebrand NASA’ and ‘Virgin Media’. The next day there was an email in her inbox from Mischa Varmuza at Virgin Galactic asking if Form would like to work with them.

It’s one of the best design industry anecdotes we’ve ever heard. Cosmic intervention, serendipity, total coincidence – call it what you will. But it’s a story that chimes perfectly with the positive attitude that West and Benson exude whenever we talk to them. They love being designers and it shows in their work.

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