Design Process | R27.CREATIVELAB / Graphic Design & Visual Communications

Coralie Bickford-Smith – A Series Woman

By R27 On 09/05/2013 In Book Covers, Books, Design Process, Graphic Design, Illustration, Inspiration, Typography With No Comments Permanent Link to Coralie Bickford-Smith – A Series Woman

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As an in-house designer of Penguin Books, Coralie Bickford-Smith creates incredible designs for popular book series that have attracted worldwide attention. Working with sumptuous materials and Victorian binding, she has infused classic book covers with modern inspiration. Her works—introduced in Gestalten’s Fully Booked: Ink on Paper—recall the golden age of bookmakers’ craft.

In our Gestalten.tv interview, Coralie Bickford-Smith talks about the process of book design and the significant role of research, how she got struck by the book of love at a very early age, and why the best in book design is yet to come.

The Vein / Magma (from Dvein)

By R27 On 08/05/2013 In Abstract, CGI, Collaborative projects, Colours, Design Process, Digital Art, Experimental, Graphic Design, Inspiration, Making of, Motion, Moving Image, Music, Portfolio, Showreel, Sound With No Comments Permanent Link to The Vein / Magma (from Dvein)

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‘Magma’ is the very first Dvein’s music video for The Vein’s new single. (see the making of below and other projects by Dvein)

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Music Video Stills….

The Making of….

Direction & Art Direction: Dvein
Client: Adobe

Post-production & VFX: Dvein
ZBrush Artist: Luis Gómez Guzmán

Live Action Crew
D.O.P.: Alejandro Oset
Production assistant: Anna Carretero
Camera operator: Toni Rodríguez
Grip: David Felices
Make-up Artist: Salònica Rodríguez
Actors: Ramón Pin, Antonio Izquierdo

Sound mixing & mastering: Gerardo Vicente Martínez
Microphone recording: Alex Félez (Heptagon)

Special thanks to Pamplona89, Anders Hattne, Agosto & Sergi Roda.

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You may also like other projects Dvein have worked on….

Julia Hoffmann – Disclosing MoMA’s Identity

By R27 On 27/03/2013 In Branding, Communication, Design Process, Graphic Design, Identity, Museum, Typography With No Comments Permanent Link to Julia Hoffmann – Disclosing MoMA’s Identity

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“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at MoMA in New York, Julia Hoffmann leads a creative team that designs and implements the institution’s powerful visual communications. While Julia was hosting a workshop with us, Gestalten.tv took the opportunity to speak with Julia and bring you insights into her works with Tim Burton, her views on visitors’ hidden creativity, and her “ego-less” approach to making art shine like a star.

Wolff Olins Blog – Unleashing the Fox

By R27 On 20/03/2013 In Branding, Design Process, Identity, Illustration, Inspiration, Online Media With No Comments Permanent Link to Wolff Olins Blog – Unleashing the Fox

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via blog.wolffolins.com

Last night at the Mobile World Congress kickoff in Barcelona, Mozilla unveiled some new news about Firefox OS. In addition to showcasing demo experiences, they also debuted the new brand platform and expression, which we’ve been working on with them since last summer.
Based on the idea that Firefox OS is a catalyst for individual and collective progress, the new identity reinforces that the brand is going to new places and spaces by literally unleashing the Fox, symbolizing the freedom that more people will have to take advantage of the full power of the web.

- See more at: http://blog.wolffolins.com/post/43981406173/unleashing-the-fox#sthash.BqOI9FOU.dpuf

How Ink Is Made

By R27 On 19/03/2013 In Colours, Design Life, Design Process, Design Tools, Graphic Design, Letterpress, Printing With No Comments Permanent Link to How Ink Is Made

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A Chief Ink Maker shows how colour and ink is created from the raw ingredients–powder, varnish, and passion. Everything designers and printers need to know about the process, the challenges and joy of ink making.

Find out more about us at: http://www.theprintinginkcompany.ca/

Presented by Peter Welfare, president and head inkmaker, The Printing Ink Company.

The Printing Ink Company:
True Performance in Colour

Written and produced by
Ian Daffern

http://www.iandaffern.ca/

Directed and Edited by
Tate Young

http://www.tateyoung.com

http://www.vepostudios.com/

Photographed by Tony Edgar

http://www.tonyedgar.com/

Ken Robinson says schools kill creativity

By R27 On 11/03/2013 In Design Life, Design Process, Inspiration, Learn With No Comments Permanent Link to Ken Robinson says schools kill creativity

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via ted.com

Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.

The Story of the New ITV logo

By R27 On 05/02/2013 In Branding, Design Process, Identity, Inspiration, TV idents With No Comments Permanent Link to The Story of the New ITV logo

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Matt Rudd talks about the development of the ITV logo.

First sketches

I wanted the ITV logo to get off the fence and stand for something. Alongside the informative BBC and the provocative Channel 4, ITV is friendly and warm. It brings about shared emotional experiences. I felt that the logo should be based on handwriting, and also I thought that the letters might be lower case and joined up…..

Considering the logo’s potential

We played with logo treatments to see how it might work across the different sub-brands…

A multicoloured logo

From the beginning of the project, Rufus Radcliffe (Group Director of Marketing and Research at ITV) and I talked about the idea that the main channel would have many colours whilst the other, more specialist channels would have a single colours. Multiple colours would speak of the varied content on the main channel. In the first place, we looked at using the silhouette of the new logo as a window on an animating world of swirling colour….

Read the full article over at www.ruddstudio.com