All posts in Interview

NikeFuel Station at Boxpark

Nike’s global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in this interview that we filmed for the sports brand. The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.

Jessica Hische – From Berlin With Love

In a recent two-day Gestalten workshop, participants worked closely with Jessica Hische (a letterer, illustrator, and crazy cat lady known for her silly side projects and occasional foul mouth, as she jokingly describes herself) to develop a full vector alphabet and learn about drawing type in a short amount of time. Hische has been named a Forbes Magazine “30 under 30” in art and design as well as an ADC Young Gun and one of Print Magazine’s “New Visual Artists”. Gestalten.tv took the chance of a very brief break during the workshop to let Jessica talk us through some of the pros and cons of the letters B/E/R/L/I/N.

Markham Nolan: How to separate fact and fiction online

By the end of this talk, there will be 864 more hours of video on YouTube and 2.5 million more photos on Facebook and Instagram. So how do we sort through the deluge? At the TEDSalon in London, Markham Nolan shares the investigative techniques he and his team use to verify information in real-time, to let you know if that Statue of Liberty image has been doctored or if that video leaked from Syria is legitimate.

The managing editor of Storyful.com, Markham Nolan has watched journalism evolve from the pursuit of finding facts to the act of verifying those floating in the ether.

Insites: The Book from Elliot Jay Stocks

Insites: The Book is a beautiful, limited edition, 256-page book presented in a numbered, foil-blocked presentation box. This very special publication features no code snippets and no design tips; instead, 20 deeply personal conversations with the biggest names in the web community.

“Over the course of six months, we travelled the US and the UK to meet with Tina Roth Eisenberg, Jason Santa Maria, Cameron Moll, Ethan Marcotte, Alex Hunter, Brendan Dawes, Simon Collison, Dan Rubin, Andy McGloughlin, Kevin Rose and Daniel Burka, Josh Brewer, Ron Richards, Trent Walton, Ian Coyle, Mandy Brown, Sarah Parmenter, Jim Coudal, Jeffrey Zeldman, Tim Van Damme, and Jon Hicks.
We delved into their personal journeys, big wins, and lessons learned, along with the kind of tales you’ll never hear on a conference stage. Each and every person we spoke to has an amazing story to tell — a story we can all relate to, because even the biggest successes have the smallest, most humble of beginnings.”

Index Book I ManVsMachine Interview

In this video, we interview James Greenfield and Mike Alderson from the London-based studio ManVsMachine. Watch as they tell us about how they started, what sets them apart as a studio, and how they see the future of logo design changing.

Form: Perfectly formed | Interview | Computer Arts magazine

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With a great track record in music, events branding and designing high quality books, Form is celebrating 21 years as one of London’s most vibrant studios

Who would be your ideal client? It’s a question designers often ask themselves. Paula Benson and Paul West, founders of Form are no different. One day in 2010 Benson sat down, opened her notebook and gave it some thought. What she jotted down was: ‘Rebrand NASA’ and ‘Virgin Media’. The next day there was an email in her inbox from Mischa Varmuza at Virgin Galactic asking if Form would like to work with them.

It’s one of the best design industry anecdotes we’ve ever heard. Cosmic intervention, serendipity, total coincidence – call it what you will. But it’s a story that chimes perfectly with the positive attitude that West and Benson exude whenever we talk to them. They love being designers and it shows in their work.

Read more at the link above

Alessandro Mendini interviews Dieter Rams – From the Archive – Domus

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This article was originally published in Domus 649 / April 1984

Interview with Dieter Rams

Alessandro Mendini: You were the prophet of the mythic period of Braun design. I have always thought of asking you this question: Was your utopia functionalist or was it poetic and purist?
Dieter Rams: I was not the “prophet” of Braun design; if anything, I was a fairly important collaborator and companion in arms. Especially during the second period of Braun design. The first Braun period was marked by the Ulm school, through Hans Gugelot, in the sphere of product design and Otl Aicher in that o graphic design. My own work and that of my group would have been unthinkable without the way paved by them.

I have always liked the simple and the pure — which however is also useful and may possess poetry too. I owe a great deal here to my grandfather, who was a carpenter and always refused machines. The greatest care and honest quality were his principles. The important principle in design in my mind is to remove the non-essential in order to bring out the essential. Good design means to me the least possible design. I believe the time is ripe far a return to the simple. I am against all «isms», including «functionalism»

Read more at the link above…