“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at MoMA in New York, Julia Hoffmann leads a creative team that designs and implements the institution’s powerful visual communications. While Julia was hosting a workshop with us, Gestalten.tv took the opportunity to speak with Julia and bring you insights into her works with Tim Burton, her views on visitors’ hidden creativity, and her “ego-less” approach to making art shine like a star.
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The Adobe Museum of Digital Media (AMDM) is a unique virtual space designed to showcase and preserve groundbreaking digital work and to present expert commentary on how digital media influences culture and society. (www.adobemuseum.com)
The Adobe Museum of Digital Media (AMDM) is a unique virtual space designed to showcase and preserve groundbreaking digital work and to present expert commentary on how digital media influences culture and society.
The museum is an ever-changing repository of eclectic exhibits from diverse fields ranging from photography to product development to broadcast communications. To inspire fresh conversation on the constantly evolving digital landscape, exhibits are overseen by guest curators, each of whom is a recognized leader in the field of art, technology, or business.
The AMDM is a space unlike any created before. Because it is entirely digital, it is an ideal gallery for displaying and viewing digital media, as well as revealing the innovation and artistry within the work. It is open to the public 365 days a year and is accessible from anywhere in the world.
The building itself was designed by Italian architect Filippo Innocenti, a master of fluid urban designs for large, public installations. Innocenti collaborated closely with award-winning designer Piero Frescobaldi, who served as the “building contractor” for construction of the virtual space. Adobe is proud to serve as patron on the project.
With its more than 20-year history, the media artists and designers, software developers, media technicians and engineers, communication and product designers, scientists, and project managers at ART+COM continue to play a central role in defining the international forefront of spatial media communication.
We met Head of Design and Chairman Professor Joachim Sauter to learn more about the past, present, and future of the digital (r)evolution which ART+COM helped to set off, shape, and keep alive working for—amongst others—BMW, Esprit, and Deutsche Bank, as well as exhibiting at museums including the Centre Pompidou and the Shanghai Art Museum, along with the Venice Biennale.
Not only is the V&A logo one of my favourites for its simplicity but now I guess I better make another trip down there to see this creation. Check out the video at the end of the post…
Troika responded to this brief with ‘Palindrome’, a kinetic sign that recognises the rich collection of the V&A as one of the worlds most fascinating treasure homes collecting over 3,000 years worth of cultural artefacts from the world’s most established cultures.
Drawing inspiration from this fabulous and tremendously diverse mix of artefacts representative of a multitude of periods and design styles, we created an object that embodies this spirit, intricately crafted, eclectic and memorable.
At its centre the iconic V&A monogram, originally designed by Alan Fletcher, is made of three independently revolving parts. The logo de-contructs and reconnects itself with each half turn forming a playful palindrome legible from either side while the wheels produce a gentle ticking sound reminiscent of a Victorian Automaton clockwork.
It’s delicate ensemble of 85 stand-alone hand-crafted elements, Troika’s Palindrome has been designed with heritage materials, not unfamiliar to those found on show in the museum. From simple fasteners to the large gears driving the letters, the design refers to the museum’s rich collection of intricate brass ornaments, jewellery, textile patterns and beautifully crafted display boxes.
The Palindrome was designed and assembled in-house, and finally installed in the arch above the V&A entrance on the 8th of July 2010.