BBC One – Fontsmith.
- by R27
- in Blog Branding & Identity Typeface Typography
- posted December 14, 2016
The challenge was designing a unique logotype and typeface that would appeal to such a diverse audience and still convey the traditional BBC One image, but with an element of freshness in the brand.
Brief
The BBC’s flagship television channel, BBC One, and creative services company, Red Bee Media asked Fontsmith to work alongside them in creating a unique on-screen identity for the new BBC One channel brand.
The BBC needed a strong yet respectful typographic identity that was respectful of content, would appeal to a diverse audience (pre-schoolers to the elderly) and convey the traditional qualities of the BBC One image. As you would expect in a rebranding project, the new typeface was also intended to bring a harmonious freshness to the identity.
Read more at typetoken.net
Read more at typetoken.net