Brand illustration – 7 mistakes…
Identity IllustrationBrand illustrator
Avoid these 7 mistakes when designing a landing page
Let’s clear something up first—the difference between a landing page and your website. In this article, we’ll be talking about the landing page, a standalone web page created specifically for a marketing or advertising campaign. We’ll define the goal of a landing page as converting users into leads or customers by encouraging them to take a specific action, such as filling out a form or making a purchase.
When it comes to landing pages, your users often come from an external source, either email marketing, social media, or a paid ad—something that entices them to find out a little more and ultimately take action.
Designing an effective landing page is no easy feat. There’s a lot you need to achieve with a simple but effective landing page. In this post, we’ve lined up 7 mistakes you should AVOID when designing a landing page. Let’s dive right in!
Each image was designed to support a specific title and text. The purpose of brand illustrations is to visually represent and communicate the essence, values, and personality of a brand. Illustrations have the power to evoke emotions and tell stories effectively. They can create an emotional connection with the audience, conveying the brand’s message, values, and narratives in a compelling and engaging way. Illustrations provide a visual means to simplify complex concepts, making them more accessible and understandable to the audience.
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1. Lacking a clear call to action
2. Poorly written headlines
3. Information overload
4. No landing page testing
