Brand illustration – 7 mistakes…

Identity Illustration

Brand illustrator

Avoid these 7 mistakes when designing a landing page

Let’s clear something up first—the difference between a landing page and your website. In this article, we’ll be talking about the landing page, a standalone web page created specifically for a marketing or advertising campaign. We’ll define the goal of a landing page as converting users into leads or customers by encouraging them to take a specific action, such as filling out a form or making a purchase.

When it comes to landing pages, your users often come from an external source, either email marketing, social media, or a paid ad—something that entices them to find out a little more and ultimately take action.

Designing an effective landing page is no easy feat. There’s a lot you need to achieve with a simple but effective landing page. In this post, we’ve lined up 7 mistakes you should AVOID when designing a landing page. Let’s dive right in!

Read the full article here.


Each image was designed to support a specific title and text. The purpose of brand illustrations is to visually represent and communicate the essence, values, and personality of a brand. Illustrations have the power to evoke emotions and tell stories effectively. They can create an emotional connection with the audience, conveying the brand’s message, values, and narratives in a compelling and engaging way. Illustrations provide a visual means to simplify complex concepts, making them more accessible and understandable to the audience.

1. Lacking a clear call to action

2. Poorly written headlines

3. Information overload

4. No landing page testing

5. Poor mobile optimization

6. Misunderstanding your user

7. Misunderstanding your client’s purpose

Read the full article here.