The purpose of UX New Zealand Brand Guidelines as to collate, clean and log a comprehensive set of rules and guidelines for maintaining consistency and coherence in the visual and verbal representation of the UX New Zealand brand. These guidelines ensure that all communication materials, both internal and external, adhere to the established brand identity and convey a unified and professional image.

The brand guidelines are a foundational piece of work which is to be developed over time…

1. Logo Usage: Guidelines on how to properly and consistently use the UX New Zealand logo, including rules on size, placement, clear space, and color variations.
2. Typography: Guidance on the selection and usage of typefaces and fonts that align with the brand’s personality and visual identity. This includes guideline styles for headings, subheadings, body text, and other typographic elements.
3. Color Palette: Defined color schemes and palettes that reflect the brand’s personality and evoke specific emotions or associations.
4. Visual Elements: Instructions on the usage of graphical elements, such as icons, illustrations, patterns, and imagery, that are consistent with the brand’s visual identity. This ensures that visual assets reinforce the brand’s messaging and overall look and feel.
5. Tone of Voice: Guidelines on the brand’s preferred style and tone of communication, including the use of language, vocabulary, and writing style. This ensures consistency in the brand’s voice across various channels and platforms.
6. Brand Applications: Examples and guidelines for applying the brand identity across different mediums, such as digital platforms, print materials, presentations, and merchandise. This includes specifications for layout, spacing, and other design considerations.

By adhering to the UX New Zealand Brand Guidelines, both internal stakeholders and external partners or vendors can effectively communicate the brand’s values, build recognition, and establish a strong and consistent brand presence. These guidelines help maintain a cohesive and memorable brand experience for the audience while ensuring that the brand remains visually and verbally consistent across all touch points.