You’ve landed the client, you’ve taken the brief, and you’ve created the most gorgeous, innovative, and on-trend website. Quite frankly, it simply rocks! But why isn’t it hitting the mark? The bounce rate is high and the time spent is lower than ideal.
It’s happened to the best of us, the design has led the project and now is time to investigate why it’s not delivering.
Your website design can be right on-trend and have all the hallmarks of a great site, but does it work functionally? Have you taken the time to get to know your users and what your client wants from them? Ultimately understanding your key users and responding to their needs and desires will lead to a site that is intuitive, logical, and delivers a user experience that will keep them coming back.
To help you through the usual pitfalls, we’ve lined up the top 5 reasons your design falls flat and explain how you can fix it.
The purpose of brand illustrations is to visually represent and communicate the essence, values, and personality of a brand. Illustrations have the power to evoke emotions and tell stories effectively. They can create an emotional connection with the audience, conveying the brand’s message, values, and narratives in a compelling and engaging way. Illustrations provide a visual means to simplify complex concepts, making them more accessible and understandable to the audience.